According to Business Matters the UK’s leading business magazine there are five easy ways to gain exposure for your business or brand;
List your business on an affiliate marketing site
Affiliate marketers are experts at lead generation. They publish content and offer services that engage consumers and then drive them towards your products.
Here are some links to check out if you are a service company;
– Best Affiliate Marketing Companies and Firms in UK
– Top 16 Affiliate Marketing Websites & Programs For 2021
However, if you have a physical product and sell online through eCommerce you could consider Amazon, Etsy and eBay as affiliate platforms to sell your product and let other people promote your goods in return for a commission.
Typically bloggers and websites create content or product reviews with a direct link to that product on Amazon, Etsy or eBay. If the person buys the product through the affiliate link, the person making the referral is rewarded with a payment (handled by the platform). Affiliate marketing is essentially a pay-for-performance marketing program.
According to Business Insider, 15% of e-commerce revenue can be attributed to affiliate marketing.
According to TrueList. “21 Astonishing Affiliate Marketing Statistics.” More than 65% of traffic is generated by bloggers.
Create an information hub around the specific services you offer
Google likes concentrated information based around specific search terms or keywords. By building content specifically around your business’s speciality, (which matches a range of search terms people might be entering into a search engine) that help or solve a person’s problem will improve the business’s search engines results. This is also referred to as building a silo in search engine optimization.
How can I do this?
Think of the various services you offer as a silo. Each menu option on your website relates to that silo.
Step one; for each specific service item you offer which can be selected from the menu, find associated keywords that people may enter into a search engine to find results for that service. In Google you can easily see these terms listed at the bottom of each page under the heading “Related Searches”.
Step two; over time you need to populate your website with news stories, guides, features and interviews based around a specific topic. Where additional information would help the user, provide internal links to pages or posts that clarify the meaning of a technical term, phrase or word.
The idea being to build silos of relevant quality information around specific subjects / services that your business provides.
Sponsor an event, a team or a person
According to Forbes: The Top Four Benefits Of Corporate Sponsorship
It promotes a positive brand, increases brand awareness, reaches a wider demographic and enhances customer experience.
There are plenty of opportunities to sponsor something local which is personal to you or consider a local business awards evening. You may find that sponsorship is a cheaper alternative to paid advertising.
Use social media to grow your audience
Social media platforms like Facebook, Twitter, Instagram, Snapchat and even LinkedIn can generate huge interest in your business without costing a penny.
You can also use social media to share the news, articles, features and guides published on your content hub to gain even greater exposure for your business and/or brand.
Paid advertising & marketing
This might be taking out a double page spread in a magazine, or it might be working with a social media influencer or partnering with a popular podcaster. Consider carefully who you want to target and the media that they are engaged with in order to maximise the potential of paid for marketing and advertising.
Traditional print advertising in the form of business cards, leaflets and brochures can still be effective in local marketing, but it is more of a scattergun approach as you have no control over who sees your advert or when. Newspapers, telephone books and the Yellow Pages have been replaced with online directories as more people have access through smart phones.
Advertising digitally can be broad or targeted.
Display Ads can be purchased through online agencies who bid to put your digital banner advert onto other peoples websites. The higher the level of traffic they have the more you will have to to bid and pay. The amount being determined by the number of impressions shown to online visitors.
Facebook offers an advertising platform where you can target who sees your digital advert to specific people. Targeting options include;
- location
- age
- sex
- interests
- marital status
- FB groups they are members of.
While paid advertising requires a budget and can be costly, it can also be extremely effective because you can targeting your ‘target audience’ / ‘ideal customer’ and once you have built a list of ideal customers, you can use the “look alike audience” feature to find and target more people with the same attributes as the list you have built.
In addition to the five methods listed above, our OooShhh brand also creates business exposure campaigns using referred traffic from Deal sites and referral using UpViral software.
According to AP News article frm July 25, 2020 “Upviral Review: Grow Traffic, Leads, and Sales”
You don’t need to advertise to grow your business. Upviral campaigns can bring more sales through rewards and referrals.
What is UpViral?
Upviral is an ultimate referral system that integrates into your existing funnel. It is used to enhance word of mouth referrals used by some many business’s to obtain new customers. Essentially you build a campaign page for a product launch, competition or newsletter with an incentive for people to share a referal link with their friends and colleagues.
By sharing their unique campaign link with people, either exclusive content can be unlocked or the person has more chances of winning a physical prize.
Assuming the reward being offered is of enough value to be shared, the effect is a viral loop of people being added to an email list which can then be used to follow up and promote to.
Whilst we would be happy to create an Upviral campaign for you, an alternative would be to create campaigns yourself.
If you’re interested in trialing the software yourself, Upviral offer a 30 day trial for $1 which can be accessed through our affiliate link.
